338 Potrero Ave, San Francisco

Design-Driven. Industrial Chic. City Living.

At the inflection point where the Inner Mission curves onto Potrero Avenue, Rowan strikes a chord of continuity with the neighborhood’s industrial past while celebrating a design-driven future. An external, cast-in-place concrete structure—artfully conceived by Handel Architects—contains a world of boldly elegant craftsmanship, clean lines, polished finishes, uninterrupted living space and abundant light. Outside, lounge on a 3,200 square foot rooftop deck with panoramic city views…or simply take a few steps—in any direction—to explore many of the city’s finest restaurants, art galleries and music venues.

Sales begin:

Spring 2016

Delivery date:

Fall 2016

Total units:

70 including 11 onsite affordable homes

Square feet:

Approx. 69,938 residential; 1,597 commercial, 7 floors

Sustainable features:

GreenPoint Rated; one dedicated City CarShare space; Electric vehicle charging stations; one charity: water well funded.


Rowan will create 210 union construction jobs over a 20-month period and provide an apprentice from the SOMA Pathways program an opportunity to work onsite.


In addition to hosting clean-up days, the HOA will contribute monthly to the ongoing improvements of Franklin Square Park.


Handel Architects

Interior Design:

Handel Architects

Same-day Double-Groundbreaking
Striving to understand the essence of the communities
Social Responsibility
Glenn Rescalvo
Handel Architects
Jolene Yee
Friends of Franklin Square
Neighborhood Clean-Up
Potrero Gateway Loop
Trees Planted
Revitalizing Franklin Square Park in the Mission
Think Human
Trumark Preps 5 Condo Projects