Developed by Trumark Urban to support United Playaz, SoMa Pathways was created to help inspire and train at-risk neighborhood youth for future jobs. After meeting as part of Trumark Urban’s community outreach efforts, United Playaz illustrated that the neighborhood needed jobs and money for their programs because “the best way to stop a bullet is with a job.” SoMa Pathways was born from that conversation and includes workshops with local labor unions and education about their apprenticeship programs. To date, the effort has raised over $50,000.