West Coast Waves: VR Taking Over Luxury Real Estate

When it comes to buying real estate, particularly the residential sort, choosing one’s space can be a perilous task. This is especially true when considering a residence that is half the world away (or just plain not built yet). This is where virtual reality comes in. Thanks to advances in tech, we’re seeing more and more buildings and complexes use virtual 360 tours to show prospective buyers just what it’s like to walk through their future spaces.

DSC_6560-20Virtual reality offers for a fresh perspective on custom design by allowing a futuristic display. The unique virtual reality allows buyers to experience the real estate before even being built, or even fully designed. After the virtual reality experience, custom design can be implemented based on buyer preferences, a truly ideal way to create one’s dream home. For us Northeastern residents, buying real estate across the country, especially on the West Coast, can be challenging without fitting in a few plane rides. Luckily so many luxury developments are embracing this tech-forward idea of incorporating VR into their marketing strategy. Here are a few leaders in western real estate from California to the Aloha State that are making use of VR in their day-to-day sales.

The Pacific Penthouse Collection, developed by Trumark Urban, and designed by Handel Architects has implemented a full virtual reality build out of one of their penthouse shells. The Penthouse Collection includes four grand penthouses and seven penthouses that can be fully customized in San Francisco, California. Floor plans range from 2,100 square feet to 4,000 square feet. Additionally, multiple penthouses may be purchased for up to 8,000 square feet residence. Designer and contractor recommendations are available. The Pacific is the only new residential development in the Pacific Heights area in several decades. The building itself is located near high-end retail, Michelin-starred restaurants, boasting an exterior which evokes a modern interpretation of classic Victorian aesthetic.

Rachel Montel

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