Trumark digging Cow Hollow development

The first of Trumark Urban’s seven San Francisco condominium projects has a name and a web site.

The 27-unit development under construction at 1501 Filbert St. — a rare Cow Hollow housing project — will be called Amero. Trumark, which is working with the Mark Co. on marketing and sales, put the web site up today for the project. Pre-sales
will start in the spring of 2014 and the sales center will open next summer.

The tower crane is up and Trumark poured the foundation in October. Cannon is the general contractor on the project. The 11,000 square foot site was previously a gas station.

Units will be big. The 15 two-bedroom flats will range from 1,040 square feet to approximately 1,220 square feet; the nine 9 two-bedroom townhomes go from 1,560 square feet to 1,840 square feet; and three three-bedroom townhomes range from 2,345 square feet to 2,480 square feet.

Amero will have a rooftop lounge with Golden Gate Bridge views, barbecue grills, and an outdoor fireplace. There will be 31 parking spots and bike storage.

Trumark has been San Francisco’s most aggressive acquirer of development sites over the past two years, buying up medium-sized, unentitled sites in well-established neighborhoods. The group has projects in Potrero Hill, the Mission, South of Market, Pacific Heights and Lower Polk.

“We think we have found a sweet spot in San Francisco that is really underserved,” Hearing said recently. “We want to be in the neighborhoods. We put together a chart of where the supply is and it’s very concentrated in Mission Bay and Transbay.”

The Filbert Street development is “bite-sized” project to help warm up Trumark’s new team, which includes industry veteran Steve Gallagher, a previous Tishman Speyer manager who oversaw the construction of the Infinity condo development and an office tower at 555 Mission St.

San Francisco Business Times
J.K. Dineen

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L.M. Cummings
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Trumark digging Cow Hollow development
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